Rebranding a communication model in 53 countries and 27 languages
From communication model to global movement
PCM (Process Communication Model) helps people communicate more efficiently. Organizations like NASA, Pixar and BMW are fan. However, PCM struggled to stand out in its market. Together, we made the leap from communication model to movement.
Services:
Positioning
Brand concept
Brand identity design
Illustration style (with Esther Aarts)
Digital touchpoint design
Copywriting
Copy system
Design system
Brand management system
Creative direction
A brand that makes a difference, every day
PCM's brand had become fragmented and complex. While the essence is clear and simple. In a world where polarization prevails, PCM teaches you how to turn miscommunication into something positive. That's why we positioned PCM as 'the tool to make a daily difference'. In organizations, at home, at school - everywhere.
We positioned PCM as an inspiring challenger. With PCM team members from France, Russia, Austria, the USA, and the Netherlands, we collaborated on a design system that functions in every language and culture.
“We are now a global entity. This enables us to approach the international market much more professionally.”
Edith Doosje CEO PCM Netherlands
With the digital Brand Space, each local team can ensure that every touchpoint is on-brand. In doing so, PCM systematically increases its brand value. And equally important: from a fragmented group, they became a global team. Clients feel more engaged. And the 4.000 trainers and coaches are proud to be part of a movement that makes a difference.
